Durham, Darlington and Tees pilot site

This pilot is centred around the involvement and participation of young people to improve and enhance the comprehensive CAMHS system and myth busting in the community.

Agenda days were held where young people reviewed the language and content of current literature and suggested changes in order to make information more friendly, accessible and useful and to inform the message that there are simple things you can do each day to promote your mental health, similar to the campaign to eat five portions of fruit and vegetables each day.

A DVD has been developed starring, scripted and edited by young people, which includes five clips on being different, depression, eating disorders, self-harm and bereavement.

A radio campaign was run in partnership with the public health portfolio lead for County Durham NHS on patient, carer and public engagement. It involved young people in recording their stories to be broadcast across the North East on Real Radio FM and Smooth FM in August and September to raise awareness of young people’s mental health issues. The stories were put on a CD for future use.

‘Let’s talk’ days are to be delivered in young people’s venues to explode myths about young people and mental health. This is based on a similar campaign undertaken by adult services in the region.

Top tips from Durham

Case study example: Durham, Darlington and Tees Radio Campaign

Under the media domain, the Durham, Darlington and Tees pilot created an intervention to engage children and young people in a local radio campaign which enabled two young people to join other members of the public to tell their stories about their experience of mental health.

Prior to the broadcast, the young people were briefed and taken through the process of what would be involved. They had previously taken part in a planning session to determine what they felt should go into the content of the broadcast. The radio broadcast was already in the Tackling Stigma project plan; however the Primary Care Trust made the practical arrangements through their communications team with a local radio station (Real Radio). The broadcast recording took place in July, and during the summer the recording will be put together and shared with the young people to confirm that it relays what they want to get across. To increase listening figures in the run up to the broadcast the pilot will contact several organisations (such as schools and the Local Authority) to alert them to when the campaign is going to be broadcast.

The pilot is also creating a CD with all the stories on which will be transferred to one of the communications teams to create a podcast from. This will then become a link on a number of different websites (which are yet to be established) in order to share the content beyond the life of the broadcast.

Learn more about the role of media as allies domain.


For more information please contact:
Investing in Children t: 0191 3867485 or visit the website http://www.iic-uk.org


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